Eventrac Blog

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Q2 2025 Race Trends Report

Like-for-like events achieved 9.2% growth in Q2 2025, continuing strong industry momentum. Younger participants (16-39) and emerging 60+ demographics drive proportional growth

Is Your Website Quietly Costing You Race Entries?

You’ve an excellent event. But if entries are slow, is your website to blame?

Community-Driven Growth: Lessons from a UK Leader in Mass Participation Events

Discover how Active Training World (ATW), the UK's largest multi-sport organiser, achieved near 50% year-on-year growth through genuine community building. In this webinar, James shares practical strategies that any event organiser can implement:

Future-Proof Your Events: Sustainability Tips from the Pros

Are You Missing Out on Easy Wins?

Disconnected systems don’t just slow you down. they cost you money!

Unlock Your Event Marketing Superpowers – For Free!

We’re levelling the playing field by giving you big business marketing superpowers.

Ten Tips to Boost Revenue and Retain Customers With The Network Effect

The network effect is key to growing any successful event. Master it with eventrac's Ten Tips

Say "We Miss You" To Win Back Past Participants This Valentine’s Day

A simple personalised cheeky “We miss you” email with a tempting offer can help bring missing customers back.

Essential Strategies for Attracting and Retaining Gen-Z Participants: Watch Our Full Webinar

In the ever-evolving landscape of mass participation events, understanding how to engage with different demographic groups is crucial for sustainable growth.

Boost Participation & Support Charities with Fundraising Commitment Tickets!

Grow Your Event & Make a Difference

2024: Key Insights and Trends Shaping the Future of the Events Industry

A year of events: End of year trends

Boost Event Entries by 9%

Boost Event Entries by 9%: Open Registration Before Christmas!

Get More Entries Without Lifting a Finger

Your events are automatically connected with thousands of potential participants

Seven No-Cost Google Search Topping Tips You Need To Know

Here are some no-cost Google marketing strategies and how to implement them

How to Keep Prospects Interested in Your Event

Event registration isn't an impulse decision. Your prospects need time and answers, so make it easy for them to choose you

Use These Post-Sign-Up Touchpoints To Build Loyalty

Create a Post-Sign-Up experience that boosts loyalty and drives referrals

Great News: TimeOutdoors Partners With eventrac

Now effortlessly increase your entries with TimeOutdoors and eventrac

How to Offer Your Event as an Alternative to the London Marathon

Over 840,000 hopefuls, only 17,000 will get in. Act now to transform their disappointment into opportunity.

Want to connect with riders?

Use Netflix's NEW "Tour de France: Unchained" to connect with customers and new entrants.

Is Your Marketing Ready to Celebrate Dads?

Father's Day is on June 19th. Get selling gift cards!

10 Website Mistakes That Could Be Hurting Your Event

Your website is the first impression people get. Do you know what they think about yours?

Feeling Overwhelmed? Need A Hand?

Is Your Sports Event Management and Marketing Software Delivering as Promised?

Increase Your Event Entries With A Loyalty Points Program

Run Your Own Loyalty Points Program to Keep Your Customers Coming Back For More

Boost Your Entries: Unleash Your Super Power of Special Offers!

Give your new and existing customers a reason to sign up, and they will.

Boost your event and business with a members club.

Event directors, are you looking to grow your events and enhance your brand?

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Switching from another system?

We have easy to use migration tools and a great team of experts that will assist with your Eventrac account setup and help transfer all of your existing event data.

Eventrac has been designed from the ground up to be intuitive and easy to use, but one of our experts is always on hand to walk through and discuss the Eventrac platform, share industry tips, tricks and insights. We offer far more than just a software platform.