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How to Keep Prospects Interested in Your Event

Event registration isn't an impulse decision. Your prospects need time and answers, so make it easy for them to choose you

Let’s face it, registering for an event isn't like impulse buying shoes, clothes, or ordering a takeaway.

Your prospects might take some time to decide because there are many things to think about.

  • Who’s coming with me?
  • Is there something else going on that weekend?
  • Can I afford this now?
  • How long will it take to get there?
  • Do I need to book overnight accommodation?
  • Can we get someone to watch the kids?
  • How do I convince my partner to come along?
  • What are others saying about this event?

It's important to help answer their questions and make the sign-up process easy for them.

So, how do you keep them interested and ensure they eventually sign up with you? 

eventrac has all the online tools you need to help your prospects make the right choice.

Here’s how to keep prospects on the hook

Get in Touch:
Start reaching out to customers and subscribers well before the event. Use eventrac’s subscriber widget and FREE email marketing service to share launch dates, and offer referral rewards and early-bird deals to get them interested.

Be Informative:
Make sure all the info they need to make a decision is easy to find. Use eventrac to create your own-brand detailed event website or landing pages and our smart FAQ function to answer all their questions about the schedule, venue, and any other products and services you offer.

Promote Reviews:
People read reviews to help them make informed decisions. You can use eventrac's Racecheck automated review feature to request, receive, and display gold-starred reviews from your finishers.

Encourage Sharing:
Make it easy for people to share the event with friends on social media. Offer group discounts or use eventrac’s unique referral rewards to get them to bring others along.

Stay in Touch:
Regularly update your audience with new and interesting info about the event and related topics. Use eventrac’s FREE email marketing to send newsletters and use our unique tracking links on your social media posts and ads to see how your marketing efforts are doing. 

Be Everywhere:
Increase awareness, become unmissable, and expose your events to the widest possible audience with eventrac’s integration with the leading third-party event marketing sites, TimeOutDoors, FindaRace, RunABC and Ahuto.

Flexible Payment Plans:
Help them enter your event and buy all the merchandise they love too using eventrac’s FREE flexible payment plans. This can make it easier for them to decide to sign up with you

By understanding what goes into your prospective customer's decision-making process and using eventrac’s online tools, you can keep prospects interested and excited about your event. 

Are you ready to boost your entries?

Schedule a chat with us or a demo to see how easily you can keep your audience engaged from start to finish and boost your event entries.