Boost Event Entries by 9%
Boost Event Entries by 9%: Open Registration Before Christmas!
Why you should open entries before Christmas
Opening event entries before Christmas is an excellent opportunity to secure early sign-ups. Research shows that, on average, 9% of bookings for events through to August are made during the holiday period—from Christmas through to early January. This figure highlights the significant potential of capturing participants during this key window.
1. The Festive Season Drives Early Planning:
While the festive season is typically seen as a time to relax, it's also a peak period for people to reflect on their goals and plans for the upcoming year. Many use this time to commit to activities, including signing up for events. Opening entries before Christmas ensures that you’re tapping into this proactive mindset, as potential participants finalise their plans for the months ahead.
2. 9% of Bookings Are Made During This Window:
Data reveals that **9% of all bookings for events up until August (graphic above)** happen during the Christmas and New Year period. This means that without open entries during this time, you could miss out on a substantial portion of your participant base. By launching registration early, you position your event to capture these eager planners.
3. Events in Q1 & Q2 (Jan → July) Benefit the Most:
Events taking place early in the year are particularly likely to benefit from early sign-ups. The holiday season is when many people start to finalise plans for the year ahead. Opening entries during this period allow you to establish a strong participant base and build momentum as the year begins.
4. Don’t Miss Out to Competitors:
Many people use the New Year as an opportunity to set goals and make commitments. Fitness challenges, travel plans, and professional development goals often drive individuals to sign up for events. If your event isn’t open for registration, competitors may capture those participants first.
How to open before Christmas in just a few clicks
We’ve made it easier than ever for event organisers to renew their races for 2025. With just a few clicks, you can streamline the process, ensuring that your entries are open and ready to attract participants during this key period. Save time and focus on what matters, knowing that the registration set-up process is quick and effortless.
eventrac makes replicating an event quick, straightforward, and hassle-free. Organisers can duplicate past event settings, and enhance race details, participant categories, and pricing structures, with just a few clicks.
This streamlined process saves time by minimising repetitive data entry, allowing you to make simple adjustments rather than starting from scratch each year. eventrac’s user-friendly interface makes it easy to customise and update any aspect of the event, from dates to registration options.
