10 Website Mistakes That Could Be Hurting Your Event
Your website is the first impression people get. Do you know what they think about yours?
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Your website is the first impression people get when they check out your events online.
Do you know what they think about yours?
Ask yourself
- How does your site compare with your competitors' websites?
- Is it as easy to use as the other sites your customers visit daily?
- Does it tell your event’s story well and build your reputation, or is it just about selling tickets?
Here are ten signs of a poorly designed website that you should watch out for and avoid:
- Not Mobile-Friendly
Everyone’s on their phones so your site needs to look great on all devices. - Bad Images
Your pictures should tell the story of your event—remember, a picture’s worth a thousand words. - Too Much Text
Nobody likes endless scrolling and reading walls of text. Keep it short and sweet. - Complicated Navigation
Make it easy for people to find what they’re looking for and sign up quickly for your event. - Broken Links or Buttons
Dead links make your site look unprofessional. Make sure everything works smoothly. - Bad Colour and Font Choices
Stick to light backgrounds and simple, dark fonts. It’s easier on the eyes, like reading a book. - Outdated Branding
Make sure your site matches your current brand colours, logo, and style. - Needless Extra Steps
Don’t make people create an account before they sign up for your event. Keep it quick and simple! - Confusing Clicks-Away
Keep your visitors on your site, not sending them off to third-party websites. You avoid confusion and build trust. - Poor Search Engine Optimisation
Your site is unlikely to appear in top search engine results, leading to reduced traffic, and missed opportunities.
By avoiding these common mistakes, you will create a website that looks good and shows off the quality and value of your events.
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