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65% of Entries Happen When You’re Unavailable

Your own AI assistant ensures every customer question is answered instantly, 24/7, so you never miss a registration on evenings, weekends, and race week

Many organisers think their registration software automatically captures entries while they sleep. It does, but some registrations will get delayed or lost because of questions that participants can't answer.

  • Can I transfer my entry?
  • What happens if I cannot make it?
  • Can I change my distance?
  • Can I run with my dog?

This is when customer intent is highest and when decisions are made.

When People Really Sign Up

Most participants use their free time outside office hours to research and commit:

  • 65% of registrations happen outside typical working hours - evenings and weekends
  • 35% off all registrations happen during office hours, Monday to Friday, 9 to 5
  • 28% of bookings occur on weekends (Eventrac Mass Participation Report 2025)
  • Around 1 in 4 sign-ups happen in the final week before the race (FindARace Trends Report 2025)

Hourly %age Breakdown of All Registrations:

9 AM to Noon - 19%
Noon to 3 PM - 18%
3 PM to 6 PM - 18%
6 PM to 9 PM - 22%
9 PM to Midnight - 11%
Midnight to 6 AM - 2%
6 AM to 9 AM - 10%

Your Problem: Questions Delay or Stop Registrations

When someone lands on your event page, they are rarely ready to enter immediately. They are checking details and looking for reassurance. If they cannot get answers quickly:

  • They hesitate
  • They delay
  • They leave
  • They choose a competitor's event instead

Most organisers never see this happening. They only see completed entries. Not the ones that delayed or disappeared.

Why Your Website Is Not Enough

You may already have the answers on your website. That does not mean participants will find them. Entrants expect quick, bite-sized answers, not scrolling to read long pages of text. 

On shopping, travel and booking sites, people now expect to:

  • Ask a question
  • Get an instant answer
  • Make a decision immediately

Increasingly, the first thing they turn to is an online assistant, not scrolling a webpage. 

The Solution: Your Own Eventrac AI Assistant

Eventrac’s AI Sales and Support Assistant ensures organisers never miss a registration, even when they are unavailable to answer questions. It works as part of your team, covering the moments you cannot:

  • Answers questions instantly, 24/7
  • Handles entry-blocking queries such as transfers, deferrals and common participant questions
  • Provides clear, bite-sized answers without requiring users to search your website
  • Customisable to match your brand so it feels like part of your team

While you are busy with race logistics, at home or asleep, participants get the answers they need and complete their registration there and then.

You Are Closer to Losing Entries Than You Think

This is not about whether your entries are open. It is about whether participants can find the answers and reassurance they need to enter. 
With:

  • 65% of registrations are happening outside working hours
  • 28% happening on weekends
  • 1 in 4 happens in race week

A large share of your entries depends on questions being answered when you are not available. If those questions are not answered, registrations delay. And delayed registrations often disappear.

Your Eventrac AI assistant Reduces That Risk.

Anytime it helps people find the answers they need, so they feel good about entering your event.