Email marketing is the perfect tool to communicate your Black Friday deals
With Black Friday (BF) nearly here, eventrac has some top tips and a FREE email marketing service with all the online tools including Black Friday personalised email marketing templates that you need to sell entries and maximise sales over that weekend.
With Black Friday (BF) nearly here, eventrac has some top tips and a FREE email marketing service with all the online tools including Black Friday personalised email marketing templates that you need to sell entries and maximise sales over that weekend.
What Is Black Friday?
Black Friday is the name given to the last Friday in November, this year that’s on 25th November where businesses promote compelling offers and big discounts to attract customers.
How to Nail Your Black Friday Sales
Get Your Deal Sorted
Your compelling BF offer could be a deep discount, an exclusive product, how about a donation to charity, or a totally-unique-to-you bundle or series entry ticket deal.
If you’re contemplating offering a discount, consumers always want a good deal. Online retailers say the sweet spot is somewhere between 25-35% off.
Encourage Higher Spending
Design a BF deal that encourages your customers to spend more, up-sell or cross-sell to increase the average order value of your sales. This is an excellent tactic to boost profits without incurring the cost of getting new customers.
Offer Bundle And Series Entry Deals
Offer bundle deals. Create a package of three event tickets for the price of two, or make an enter one, get one 50% off discount. see more
Use Gift Cards
Offer your “own brand“ free gift card if the customer spends a certain amount of money or enters a number of races. That way, they will likely make another purchase in the future. see more
Help High Spenders With “Enter Now - Pay Later"
Make sure you give your customers the opportunity to take up your BF deal and buy all of the merchandise they love, without blowing their budget. Offer your own brand staged payment or Klarna with eventrac. see more
Create Urgency
Offering discounts isn’t enough to get customers buying, to maximise your BF sales, you need to create a sense of urgency
Create FOMO
Show how many customers have already snapped up your deal. You want to induce a fear of missing out, prompting your visitors to follow others and enter now!
Encourage Competition
Reward the fastest customers. For example, offer an Early Bird style discount or a free Gift Card to the first hundred customers. see more
Use Time Sensitive Keywords
Use time-sensitive language in your messages and social media posts. Keywords like “now” or “this weekend only”. Include them in your marketing email subject lines to increase the open rate as well
Reward Loyal Customers
BF is a super opportunity to strengthen relationships with your previous customers and get them to come back for more. Email existing customers giving them the chance to access your BF offer early
Top Tips For Your BF Email Marketing
Last year online stores saw their highest BF conversion rates from email marketing.
Start planning, creating, and scheduling emails long before BF sales kick-off.
eventrac’s FREE inbuilt email marketing service lets you schedule your emails and campaigns in advance, saving you much-needed time nearer the busy event.
It’s best to send “warm-up” teasing emails in the weeks leading up to the weekend.
BONUS - Don't forget to use eventrac’s referral marketing tools to reward your customers when they share your BF deals with their friends! see more
eventrac’s Free Email Marketing Service
eventrac’s free inbuilt email marketing service has a variety of pre-built Black Friday email templates you can use. They make it simple to create, edit, schedule and or send a personalised message with a great BF offer in just a few clicks.
Did you know when you use eventrac there's no need to create and upload your contacts to an expensive third party email service? see more
Don't Forget To Say Thank You
Thank your customers. In eventrac it’s easy to program a personalised follow up email.
Boost Your Business With eventrac
Why not schedule a call with us to find out how eventrac’s FREE email marketing service and online marketing tools could help grow your business.
